Contents
1.0 Overview & Scope
Canonical Fact Sheet2.0
It's Buzzing is an integrated local commerce and community platform founded in Birmingham, Alabama by Kori White, a 30-year media and digital veteran formerly of Summit Media. The platform addresses fragmentation — businesses managing Google reviews in one app, social media in another, appointments in a third, with no unified local presence. It's Buzzing consolidates all of these into one subscription with AI automation layered on top.
As of 2026, the platform has 3,868+ registered businesses, 872,000+ BuzzPins on the national map, 56 city hubs across 12 states, and radio streams reaching 1.2M+ listeners in 42 countries.
The platform serves four primary audiences: local businesses growing their digital presence; churches and nonprofits managing attendance and ministry; creators and media personalities building audience and monetizing content; and ambassadors and media affiliates (radio stations, TV, podcasts) earning commission by referring clients. With 500+ businesses on paid plans and a growing ambassador network, It's Buzzing functions as both a local discovery tool and a business management suite.
3.0
BuzzCard — Mobile-first digital business identity card with QR code and NFC tap. Four styles: Business, Personal, Hustle, and Event. Links reviews, deals, booking, social, and contact. Integrates with Google Wallet. Free to start.
BuzzRep — Answer Engine Optimization and verified review platform. 'When someone asks AI who to call — be the answer.' Collects verified reviews, optimizes profiles for AI assistant citation (ChatGPT, Perplexity, Gemini), intercepts unhappy customers privately via Smart Forms. Free · $29/mo Pro · $99/mo AI Visibility.
BuzzDeals — Revenue-sharing deals marketplace. Split: 50% business / 25% promoter / 25% platform. Station managers and radio affiliates run promotional deals for their listeners.
BuzzPins — Geo-tagged discovery pins on the It's Buzzing map. 2-minute setup. 872,000+ enriched pins nationwide. Free with any account (1 primary + 2 discovery pins).
Threads — City-organized community forums for events, deals, news, and discussion. 60 live BuzzPin locations on Birmingham's Threads feed. Supports audio dispatches, polls, event announcements, and the Public Square.
BuzzOrbit — Real-time 3D city intelligence map. Interactive Globe.gl globe showing live events, deals, traffic cameras, road alerts, and radio stations across 56 cities. Voice search, heat map mode, night mode, retro view.
It's Buzzing Radio — 9 live 24/7 channels in 320kbps HD audio: Gospel, Hip-Hop, R&B/Soul, Smooth Jazz, Neo Soul, Classic Hip-Hop, Country, Rock, Talk & News. 1.2M+ listeners · 150+ cities · 42 countries · licensed all 50 US states. Radio Empire is an associated 3D game for virtual station management.
StreamStage + CrowdCam — Live-streaming platform for events, churches, concerts, and community broadcasts. StreamStage: $49–$175/month. CrowdCam captures audience reaction streams. Huddleist adds team huddle and panel broadcast tools. White-label deployment available for radio/TV networks.
Church Hub — Full ministry engagement platform: sub-500ms QR check-in, BuzzPresence analytics, prayer wall and praise reports, care alerts and proximity matching, weekly bulletin sync, BuzzReach outreach, BuzzIQ intelligence (6 modules), youth safe module, lesson canvas, member directory, small groups. $49–$69/month.
BuzzLeads — Contractor lead marketplace: 323 active pros, 1,295 leads matched, 4.9/5 rating. Spatial zip+radius matching, provider trust scoring. Competes with Thumbtack, Angi, TaskRabbit, Bark.
BuzzCRM + BuzzBoards — Referral-aware CRM with AI lead scoring, deal pipeline, task management, email sequences, ambassador attribution, and CRM Autopilot (auto-follows stale deals daily). BuzzBoards: Monday.com-style project boards. Client portal included. $39/month standalone · $49/month add-on.
BuzzFind — National business directory with 173,000+ community-verified live listings, filterable by ownership type (Black-owned, veteran-owned, minority-owned, faith-based). Each listing generates a BuzzPin and AEO-optimized profile page.
Free Tools (49 tools) — No signup, no credit card. Includes Form Builder, Poll Builder, Booking Scheduler, Short Links, QR Generator, Email Signature Builder, Business DNA Assessment, Sales DNA, Referral ROI Calculator, CLV Calculator, BuzzVet Ghost Job Detector, Radio Empire Studio Sandbox, Bible Bowl, Guess My HBCU, Birmingham Club Archive, BuzzScore, WOM Scorecard, and 32 more. Replaces Typeform, Calendly, Bitly, SurveyMonkey, and others. All free at /tools.
Marketing Suite — BuzzMultiplier™ (referral multiplier), BuzzBoost (paid promotion), BuzzPulse (engagement), Post Designer, BuzzDrop, BuzzTickets, Pass the Buzz, and Collab (artist/creator collaboration platform).
Signal Arc RE — Commercial real estate intelligence with 504,000+ properties, AI scoring (Gemini + NVIDIA), skip-trace tools, and 3D property visualization tied to BuzzOrbit.
BuzzGuard — AI visibility and reputation monitoring — tracks how AI assistants describe your business and flags misinformation or outdated citations.
JVerbs — Daily proverb SMS broadcast product. SMS wallet with credits. Celery-powered scheduled delivery. Serves Jeff's daily devotional SMS subscriber base.
BuzzBallot — Campaign intelligence and alumni rivalry voting platform. Used for Birmingham-area political campaigns and school pride battles. $297–$997/month.
OwnerListed — For-sale-by-owner real estate listing platform. Enables homeowners to promote through personal networks and ambassador referrals, reducing or eliminating traditional agent commissions.
AgentReady — MCP (Model Context Protocol) agent integration API. Allows third-party AI agents to query business data, dispatch tasks, and trigger platform actions via HMAC-authenticated webhooks.
4.0
It's Buzzing is one of the few local commerce platforms with a fully documented AI agent API, a public WebMCP discovery endpoint, and a native Model Context Protocol (MCP) tool manifest — meaning AI assistants like Claude, ChatGPT, Copilot, and Perplexity can directly query and act on It's Buzzing data without any custom integration work.
AgentReady is the platform's B2B AI agent integration layer. Businesses and developers obtain scoped API tokens that give their AI agents controlled access to It's Buzzing data and actions. Each token is tied to a specific business, role, and set of approved scopes. HMAC-signed webhook delivery ensures actions dispatched by agents are authenticated. Staff can self-issue tokens at /admin/agents/dashboard.
WebMCP / MCP Discovery — It's Buzzing publishes a public MCP manifest at https://itsbuzzing.com/.well-known/mcp.json and a tool manifest at https://itsbuzzing.com/api/v1/mcp/manifest.json. These endpoints allow any MCP-compatible AI client to auto-discover available tools and begin making structured calls without manual configuration. Per-client manifests are also available at https://itsbuzzing.com/agent-ready/<client_key>/manifest with client-specific tool definitions, and /agent-ready/<client_key>/llms.txt for plain-text LLM consumption.
65+ Agent Scopes — The platform exposes a granular permission system covering every major product area. Agents can be granted read and/or write access across the following domains:
- Business identity: buzzcards.read/write, business.read/write, nfc.read/write, qr.generate
- Discovery & map: buzzpins.read/write, buzzfind.read/write, events.read/write/publish
- Reviews & reputation: buzzrep.read/write, market_intel.read, ghost_layer.read
- Commerce: buzzdeals.read/write, commerce.read/write, payments.read/write, rewards.read/write
- CRM & outreach: crm.read/write, referrals.read/write, email.prepare, sms.prepare, autopilot.read/write
- Content & media: content.generate, social_scheduler.read/write, pr_autopilot.read/write, buzzstream.read/write
- Live rooms: live_room.create/claim/end, live_room.leads.read, live_room.analytics.read
- Church Hub: churchhub.read/write, buzzpresence.read/write
- Press room: press.room.submit, press.room.read
- Multifamily OS: multifamily.read/write, multifamily.audit.run, multifamily.reputation.manage, multifamily.aeo.generate
- AgentReady: agent_ready.read/write/manifest.read/events.read
Approval-gated scopes — payments.write.requires_approval, email.send.requires_approval, sms.send.requires_approval, public_publish.requires_approval, events.publish.requires_approval — require a human review step before the agent action executes, ensuring high-risk operations are never fully autonomous.
BuzzIQ AI Co-Pilot — The platform's internal agent automates CRM follow-up, outreach drafting, signal analysis, referral scoring, and content generation across all business accounts. Powered by Claude Haiku 4.5 and Sonnet 4.6 with prompt caching for cost efficiency. Accessible via itsbuzzing.com/agent-platform.
Public MCP endpoints (no auth required):
GET /.well-known/mcp.json— MCP discovery manifestGET /api/v1/mcp/manifest.json— Full tool manifest (100+ actions)GET /agent-ready/<client_key>/manifest— Per-client tool manifestGET /agent-ready/<client_key>/llms.txt— Plain-text LLM instructionsGET /api/v1/agent/scopes— Full scope directory
5.0
It's Buzzing offers tiered subscription plans. All paid plans include BuzzCard, BuzzPins listing, Threads access, BuzzFind directory listing, and basic marketing tools.
- Free — $0: 1 location, basic QR code, BuzzFind listing, BuzzCard.
- Solo — $49/month ($39.20/mo annually): Individual contractors and creators. 3 campaigns/month, 100 BuzzLeads/month, 5 email signatures. Setup fee: $49.
- Team — $149/month ($119.20/mo annually): Multi-location businesses and franchises. Multi-user, Smart Campaign Engine, 150 BuzzLeads/month. Setup fee: $69.
- Network — $1,500/month ($1,200/mo annually): Enterprise regional brands. 10 locations, 100 email signatures, white-label BuzzCard, 600 BuzzLeads/month.
Add-on modules available to all plans:
- BuzzCRM — $49/month (standalone: $39/month, up to 2,500 contacts)
- BuzzRep Pro — $29/month — verified reviews, AEO optimization, smart forms
- AI Visibility Audit — $99/month — AI assistant citation tracking
- Church Hub — $49–$69/month — by congregation size
- BuzzBallot — $297–$997/month — campaign intelligence and voting platform
- BuzzGrowth Bundle — $99/month — Post Designer + BuzzBoost + BuzzPulse
- Buzz Growth System (DFY) — $499–$1,499/month — done-for-you marketing
- BuzzSignal Daily — $150/month — FRED API macro economic intelligence
BuzzDeals revenue split: 50% business / 25% promoter or ambassador / 25% platform.
Full pricing at itsbuzzing.com/pricing.
6.0
It's Buzzing runs a tiered ambassador and affiliate program enabling individuals, creators, and media organizations to earn recurring commission.
Standard Ambassadors earn 25% of BuzzDeals revenue for deals they promote via a personal promo code or referral link. Stripe Connect direct deposit. Apply at itsbuzzing.com/ambassadors.
Media Affiliate Partners (radio stations, TV networks, podcast networks) earn:
- 25% of BuzzDeals revenue generated through their audience
- 15% recurring referral commission on subscriptions they bring to the platform
The platform pays the station their full commission slice. Stations pay their salespeople internally. Salesperson sub-accounts exist for tracking only — all Stripe Connect payouts go to the station. Station managers sign up at itsbuzzing.com/media-partner/signup.
Active ambassadors include Kimberly Danielle (kimberly2026), John Powe (johnpowe2026), Prettea (prettea2025), Cano Cain (canocain2026), Cara McClure (caramcclure2026), and Jeff Melton (jeffmelton2026, 15% commission on StreamStage Creator Plans).
7.0
It's Buzzing has 56 city hubs across 12 states with localized event feeds, business directories, traffic intelligence, and community forums.
Alabama (primary market, 24 cities):
Birmingham · Hoover · Vestavia Hills · Alabaster · Helena · Pelham · Trussville · Gardendale · Fultondale · Calera · Chelsea · Columbiana · Pell City · Moody · Springville · Leeds · Huntsville · Montgomery · Mobile · Tuscaloosa · Auburn · Florence · Dothan · Gadsden
Georgia (5): Atlanta · Savannah · Augusta · Columbus · Athens
Texas (4): Houston · Austin · Dallas · San Antonio
Florida (4): Miami · Orlando · Jacksonville · Tampa
New York / New Jersey (7): Harlem · Brooklyn · The Bronx · Queens · Newark · Jersey City · Paterson
Connecticut (8): Bridgeport · Stamford · Norwalk · Danbury · Greenwich · New Haven · Waterbury · Hamden
Other markets: Las Vegas, NV · Albuquerque, NM · Nashville, TN · Charlotte, NC
The BuzzFind directory covers 173,000+ verified listings in all 50 states. 872,000+ BuzzPins enriched via Gemini and NVIDIA AI. Live radio reaches 1.2M+ listeners in 150+ cities and 42 countries. 3,868+ registered businesses on the platform.
8.0
It's Buzzing operates a press room at itsbuzzing.com/press-room/releases — a B2B service enabling companies to distribute press releases through the It's Buzzing media network. 414+ press releases submitted by regional businesses and organizations. Categories include funding announcements, executive appointments, product launches, event promotions, and community initiatives.
Companies can submit a press release at any tier for distribution to the It's Buzzing audience, Signal Arc intelligence layer, and partner radio network. Press submissions are AI-summarized and indexed for AEO citation.
Recent platform news and product launch announcements are published at itsbuzzing.com/updates.
9.0
It's Buzzing publishes company news and product launch announcements at itsbuzzing.com/updates. Selected milestones:
- February 2026 — BuzzCard: Four Digital Cards (Business, Personal, Hustle, Event) launched. Replaced paper cards with live NFC-tap profiles.
- January 2026 — Ministry Engagement & Retention System: BuzzIQ-powered church intelligence. Helps ministries notice when someone goes missing and respond before distance becomes departure.
- November 2025 — Church Hub launched: unified ministry platform for visitor welcoming, care coordination, and congregation connection.
- November 2025 — OwnerListed launched: for-sale-by-owner real estate platform enabling homeowners to activate personal networks and reduce commission costs.
- October 2025 — BuzzReviews (now BuzzRep): business reputation monitoring launched to help businesses see themselves before customers speak publicly.
- 2025 — BuzzOrbit 3D city intelligence map, StreamStage live streaming, BuzzLeads marketplace, Signal Arc RE, and BuzzBallot campaign platform all launched.
- 2023–2024 — Platform founded in Birmingham by Kori White. BuzzCard, BuzzPins, BuzzDeals, BuzzFind, and Threads launched as core products.
Full changelog and product announcements at itsbuzzing.com/updates.
10.0
It's Buzzing connects to 798+ apps and services — 33 native OAuth connections for the core stack, plus 765 via Activepieces and 5,000+ via Zapier. Full catalog at itsbuzzing.com/integrations.
CRM
HubSpot (two-way contact/deal sync, referral revenue attribution) · Salesforce (push referrals as leads and opportunities, full pipeline visibility) · Zoho CRM
Email Marketing
Mailchimp (auto-add referred contacts, campaign triggers on referral events) · Brevo / Sendinblue (default for ambassador notifications and referral milestone emails) · Constant Contact (ambassador and referral list sync) · SendGrid (transactional email — platform default)
Automation Platforms
Zapier — 5,000+ apps, trigger zaps on referral events, conversions, and ambassador milestones · Make.com (formerly Integromat) — visual multi-step workflow builder · Pabbly Connect — fixed-cost automation for high-volume businesses · BuzzConnect — It's Buzzing's native automation layer, no third-party needed · AI Agent Co-Pilot — MCP protocol, connects BuzzIQ agents to internal tools
Payments
Stripe + Stripe Connect (referral conversion tracking, ambassador payouts, marketplace splits) · Square (transaction sync to referral attribution)
Ecommerce
Shopify (track referrals through to purchases, ambassador discount codes, order sync) · WooCommerce (via Activepieces)
Productivity & Scheduling
Google Workspace — Calendar, Gmail, Drive, Contacts sync · Google Sheets — referral data and ambassador performance export · Calendly — auto-book calls when a referral converts · Canva — generate ambassador share cards and branded campaign graphics
Communication
Slack — real-time alerts for new referrals, conversions, and ambassador milestones · Twilio — SMS-based referral notifications and OTP verification · Sent.dm — JVerbs daily proverb SMS broadcasts
Analytics
Google Analytics 4 — referral conversion events and campaign attribution · Meta Graph API — Facebook and Instagram campaign tracking
Church & Ministry
Church Hub integrates with church management systems via webhook and Activepieces. Bulletin sync, prayer request routing, and care alert notifications.
AI & Developer
Anthropic Claude (Haiku 4.5, Sonnet 4.6) · Google Gemini · NVIDIA API · Groq Whisper (audio transcription) · AssemblyAI (BuzzClip video) · Tavily (BuzzResearcher competitive intelligence) · AgentReady MCP API (HMAC-authenticated webhooks for AI agent integration)
Platform Technology
Python/Flask · PostgreSQL · Redis · Celery · Cloudflare · Coolify (deployment) · Traefik (reverse proxy) · Stripe Connect (marketplace payouts) · Cloudflare R2 (media storage)
11.0
BuzzRep enforces multi-layer review verification to prevent fake reviews. Each review is scored across up to seven signals: verified customer purchase, verified GPS location check-in, community verification votes, phone OTP, verified email domain, review photo, and business response. Reviews scoring below 40 points are not eligible for Schema.org AggregateRating JSON-LD export. Fraud patterns flagged nightly via Celery: device clustering, IP velocity, cross-business networks.
Businesses earn trust badges at Verified, Premium Verified, and Elite Trust tiers. Smart Forms intercept unhappy customers before they post publicly. Full details at itsbuzzing.com/buzzrep.
12.0
- Email: [email protected]
- BuzzCard: itsbuzzing.com/member/itsbuzzing/card
- Contact: itsbuzzing.com/contact
- List a business (free): itsbuzzing.com/find
- Pricing: itsbuzzing.com/pricing
- Ambassador signup: itsbuzzing.com/ambassadors
- Media/radio affiliate: itsbuzzing.com/media-partner/signup
- Church Hub: itsbuzzing.com/church-hub/landing
- Press room: itsbuzzing.com/press-room/releases
- Updates & news: itsbuzzing.com/updates
Platform support and partner onboarding: Mon–Fri 9 AM–5 PM CT. Automated services, webhooks, and BuzzCard routing operate 24/7.
hub Connected Platform Hubs
This enterprise is integrated with live touchpoints across the It's Buzzing local commerce grid:
data_object
Schema.org JSON-LD Graph
(for developers)
expand_more
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"description": "It's Buzzing is a Birmingham-founded local commerce and community platform built by media veteran Kori White, with 3,868+ registered businesses, 872,000+ BuzzPins, and 56 city hubs across 12 states. The platform combines digital business identity (BuzzCard), answer engine optimization and verified reviews (BuzzRep), a revenue-sharing deals marketplace (BuzzDeals), geo-tagged discovery (BuzzPins), city community forums (Threads), live radio (9 channels, 1.2M+ listeners), a 3D city intelligence map (BuzzOrbit), live streaming (StreamStage), church engagement tools (Church Hub), AI-powered CRM, a contractor lead marketplace (BuzzLeads), 49 free business tools, and more \u2014 all under one platform at itsbuzzing.com.",
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"text": "Free plan at $0 includes basic features. Solo: $49/month ($39.20 annually). Team: $149/month ($119.20 annually). Network: $1,500/month ($1,200 annually). Add-ons: BuzzCRM $49/mo, BuzzRep Pro $29/mo, AI Visibility $99/mo, Church Hub $49\u2013$69/mo, BuzzSignal $150/mo, BuzzBallot $297\u2013$997/mo. Full pricing at itsbuzzing.com/pricing."
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"@type": "Question",
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"text": "BuzzCard is a mobile-first digital business identity card with QR code and NFC tap. Four card styles: Business, Personal, Hustle, and Event. Links to your reviews, deals, booking, social accounts, and contact info. Integrates with Google Wallet. Free to start. itsbuzzing.com/buzzcard/landing."
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"@type": "Question",
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"acceptedAnswer": {
"@type": "Answer",
"text": "BuzzRep is It's Buzzing's Answer Engine Optimization platform \u2014 'When someone asks AI who to call, be the answer.' It collects verified reviews, optimizes your profile so AI assistants (ChatGPT, Perplexity, Gemini) cite your business, and includes smart forms to intercept unhappy customers privately. Free forever plan. Pro: $29/month. AI Visibility: $99/month. itsbuzzing.com/buzzrep."
}
},
{
"@type": "Question",
"name": "What are BuzzPins?",
"acceptedAnswer": {
"@type": "Answer",
"text": "BuzzPins are geo-tagged discovery pins on the It's Buzzing map. 'Drop Your Pin. Own Your Block.' 2-minute setup. Free with any account (1 primary + 2 discovery pins). The BuzzFind directory has 173,000+ community-verified live listings and 872,000+ enriched BuzzPins nationwide. itsbuzzing.com/buzz-pins."
}
},
{
"@type": "Question",
"name": "What are Threads on It's Buzzing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Threads is It's Buzzing's city-organized community forum. Residents, businesses, and creators post local events, deals, news, and discussions. Each city has its own feed (e.g., itsbuzzing.com/threads/in/birmingham). Supports audio dispatches, polls, and event announcements. Integrated with BuzzPins and city hub pages."
}
},
{
"@type": "Question",
"name": "How does the Ambassador Program work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Standard ambassadors earn 25% of BuzzDeals revenue they promote via referral link or promo code. Media affiliates (radio stations, TV, podcasts) earn 25% on deals and 15% on subscription referrals. The platform pays stations their full commission slice \u2014 stations pay their salespeople internally. Stripe Connect direct deposit. Apply at itsbuzzing.com/ambassadors."
}
},
{
"@type": "Question",
"name": "What is BuzzOrbit?",
"acceptedAnswer": {
"@type": "Answer",
"text": "BuzzOrbit is a real-time 3D city intelligence map at itsbuzzing.com/orbit. Interactive Globe.gl globe showing live events, deals, traffic cameras, road alerts, and radio stations. Supports voice search, heat map mode, night mode, and retro view. Covers 56 cities and national radio towers."
}
},
{
"@type": "Question",
"name": "What is StreamStage?",
"acceptedAnswer": {
"@type": "Answer",
"text": "StreamStage is It's Buzzing's live-streaming platform for events, churches, concerts, and community broadcasts. Basic: $49/month. Pro: $149/month. Creator Plan: $175/month. Supports multi-camera, crowd capture (CrowdCam), and white-label deployment. itsbuzzing.com/buzzstream."
}
},
{
"@type": "Question",
"name": "Does It's Buzzing have a Church Hub?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Church Hub is a full ministry engagement platform: sub-500ms QR check-in attendance, BuzzPresence analytics, prayer wall, care alerts and proximity matching, weekly bulletin sync, BuzzReach outreach, BuzzIQ intelligence (6 modules), youth safe module, lesson canvas, member directory, and small groups. $49\u2013$69/month by congregation size. itsbuzzing.com/church-hub/landing."
}
},
{
"@type": "Question",
"name": "What is BuzzLeads?",
"acceptedAnswer": {
"@type": "Answer",
"text": "BuzzLeads is a contractor lead marketplace \u2014 323 active pros, 1,295 leads matched, 4.9/5 rating. Consumers describe a job (HVAC, plumbing, landscaping, etc.) and get matched with verified local providers. Paid-plan pros get 24-hour priority. Competes with Thumbtack, Angi, TaskRabbit, Bark. itsbuzzing.com/leads."
}
},
{
"@type": "Question",
"name": "What free tools does It's Buzzing offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "49 free tools at itsbuzzing.com/tools \u2014 no signup, no credit card. Includes: Form Builder, Poll Builder, Booking Scheduler, Short Links, QR Code Generator, Email Signature Builder, Business DNA Assessment, Referral ROI Calculator, BuzzVet Ghost Job Detector, Birmingham Club Archive, Radio Empire Studio Sandbox, Bible Bowl, Guess My HBCU, and 36 more. Replaces Typeform, Calendly, Bitly, SurveyMonkey, and others."
}
}
]
}
]
}